At The Top Of Their Game

This month Topshop is celebrating 10 years sponsoring British Fashion Council's NEWGEN scheme. The NEWGEN scheme was established by the BFC in 1993 and Topshop became the sole sponsor in 2002. The scheme is now the envy of the global fashion industry, acting as a promotional launch pad for young designers whilst also offering encouragement and support.

I think Topshop has come a long way in the last 15 years, and now has a significant presence on the British High Street, as well as also moving into the lucrative North American market, with stores in New York and Chicago. With the likes of Kate Moss and Mary Katrantzou collaborating with the brand in recent years, Topshop's transformation from a slightly cheap and tacky business to one of Britain's most edgy and creative stores is evident! Whenever I'm in the flagship store on Oxford Street it's always completely crazy with manic shoppers! Topshop has definitely mastered the art of quickly reacting to the latest catwalk trends, even sometimes managing to pre-empt them, and to reproduce them at affordable prices. Since expanding the empire to America, I have noticed things can be slightly expensive, but hey, I still always go back! Everyone loves Topshop, including Kate Moss, Alexa Chung and Kate Bosworth...The list goes on...

So Sir Phillip Green, this post is for you ;) and below are my new delights ;) not forgetting my pink knitted jumper from Saturday.